PROGRAM — Are you in the dark when someone tells you that online social marketing is the wave of the future? In this session, you’ll learn how to create a social marketing plan to promote yourself and your books. Techniques discussed will include blogging, virtual book tours, social networking (such as Facebook), reader communities (like Shelfari), social bookmarking (including Digg), media sharing (such as YouTube),
wikis, and internet forums. Because social marketing activities can begin well
before the publication of a book, this session is ideal for both published and
unpublished authors.

BIOGRAPHY — Dana Lynn Smith, the Book Marketing Maven, specializes
in developing marketing plans for non-fiction books. She has 15 years of experience in publishing and marketing books, and is the author of the
Texas Book Marketing Directory. For book marketing tips, visit BookMarketingMaven.com